Digital Creative Director + Brand Strategist + Content Architect

I've done a lot of things in my career and been extremely lucky to work with some very talented people on some great brands. My focus? Digital Marketing, User Experience Design, Branding, Promotions and Content Development.

Check out the work, learn more about me and let's talk.


Project: American Express Get More Miles

  • American Express Get More Miles
  • American Express Get More Miles

    Once users watched the one minute video, they got a code to enter the instant win game.

  • American Express Get More Miles

    The code to enter could be obtained by watching the video or at key airports like Seattle and Detroit, where our live event team handed out premiums and little passport game code books.

  • American Express Get More Miles

    And yes, the little passport bounced on the screen and opened up to reveal and win or loss.

  • American Express Get More Miles

    I designed a variety of iterations on the calculator. More and more data fields were needed to educate how SkyMiles would transfer plus how to earn miles through purchases.

  • American Express Get More Miles

    The user could flip the calculator and see how many miles could be used for global travel. All this was done through Flash and in-browser sessions.

  • American Express Get More Miles

    The initial concept around the microsite was called "Milenomics 101" with an educational spin.

  • American Express Get More Miles

    The video was going to be more tongue-in-cheek, playing on a thematic like old heath class films and slide shows. Mystery Science Theater 3000 meets financial responsibility.

  • American Express Get More Miles

    I wanted to build a global scavenger hunt game where the user had an allotment of miles they could spend. They had to make purchases to get to the next city and maintain their free flights and keep up with the questions.

  • American Express Get More Miles

    I handled the site architecture, wireframes, userflows, and first round of design templates as well as mapping out the calculator.

American Express Get More Miles

Year: 2009

I was the Digital Creative Director, responsible for this unique program with American Express® and the Delta SkyMiles credit card. At the time, Delta was going to acquire Northwest Airlines which meant the old Worldperks program was going away. It was our job to educate the members of the Worldperks program and those Visa card holders to convert over to American Express.

Through a tight collaboration between the New York and St. Louis Momentum offices, we were tasked to build a creative platform that incites application of the Delta SkyMiles Credit Card by leveraging the  Delta customer benefit of “World’s Largest Airline” and the key product benefit of ”Redeem for Any Seat, Any Time.” Plus the Delta Skymiles Credit Card is the ONLY CREDIT CARD that can earn you more miles on the Worlds largest Airline.

My initial concept revolved around this edutainment thematic that mimicked old 1950’s educational films. “Your World and SkyMiles” or something. The classroom thematic, chalkboard, and spinning globe interface. It was a bit too silly for the American Express, so the next round was a lot slicker. I had to make sure the aesthetic matched up with the television spots created by Digitas.

The site featured an instant-win game powered by ePrize but my team handled the front-end design work and flash development. I managed the creative team and acted as an art director and information architect as well.