Digital Creative Director + Brand Strategist + Content Architect

I've done a lot of things in my career and been extremely lucky to work with some very talented people on some great brands. My focus? Digital Marketing, User Experience Design, Branding, Promotions and Content Development.

Check out the work, learn more about me and let's talk.


Project: Contegix Branding

  • Contegix Branding
  • Contegix Branding

    Brand guidelines and logo standards.

  • Contegix Branding

    I also designed the services icon set for the brand.

  • Contegix Branding
  • Contegix Branding
  • Contegix Branding
  • Contegix Branding
  • Contegix Branding
  • Contegix Branding
  • Contegix Branding

Contegix Branding

Year: 2011-2012

In 2011, Infuz became the Agency of Record for Contegix, a custom and strategic cloud computing and managed hosting company. They wanted a reboot and my team was in charge of developing the new brand. From the logo and Brand Belief to the tagline and positioning, we laid the ground work for future campaigns and marketing initiatives. I was a key component of leading the re-branding efforts and shaping their communications in the digital and traditional space.

I’m very proud at the Brand Alchemy™ meetings with the client team. It was a collaborative efforts with Infuz that helped us come to a strong consensus that felt ownable in this cluttered space. With clients like Target, United Airlines, and Electronic Arts, they had to play at the national level.

What We Accomplished:

  • Created A New Brand Voice — This was derived from the brand statements: “Contegix helps you get back to what you do best.” Contegix “Lifts the burden of technology from customers’ shoulders.” The key insight: let businesses do what they do best and not worry about the day-to-day hosting issues that pop up. Companies should focus their efforts developing business applications for move their business forward.
  • Developed a new logo and tagline — I came up with the segmented X which has evolved into a moniker for the company.
  • Re-Designed and Launched Contegix.com — I crafted the core site templates and established the site architecture for the site.
  • Infuz Branded MiraCloud® — Contegix’s New Cloud Product. I actually came up with the name MiraCloud®… derived from the spanish word “mira.” Though some think it’s a play on the word miracle, it is not.
  • Marketing Collateral — A variety of flyers, brochures, and tradeshow materials were written and designed in addition to a brand new website.

 
View the Brand Guidelines [PDF] Visit Contegix.com