No More PU Campaign Intro Video
I created this video as an introduction to the No More PU campaign for Tidy Cats. This short video connected all the various campaign elements together to provide the foundation of the story behind No More PU. We asked consumers what sinks in their lives and to share it at the microsite or through social media channels. Plus, we highlighted what Tidy Cats was doing to help stop PU in other parts of our lives through a multi-city PR tour and comedy web series. This video exists on the nomorepu.com website and branded YouTube channel for Tidy Cats.
In addition to providing general creative direction for the campaign, I handled the animation in After Effects and did art direction of some of the visual elements. I also oversaw the VO recording and sourced the music. You can check out more info on the website here. I take partial responsibility for the kung-fu cat explosion at the end.Visit NoMorePU.com