Digital Creative Director + Brand Strategist + Content Architect

I've done a lot of things in my career and been extremely lucky to work with some very talented people on some great brands. My focus? Digital Marketing, User Experience Design, Branding, Promotions and Content Development.

Check out the work, learn more about me and let's talk.


Resume

EXPERIENCE

Creative Director, NA @ Amazon Creative Services
:// November 2012 – Present

Amazon Creative Services (ACS) is a global, internal creative agency.  Our expertise ranges from brand development to high-volume content production, with studio capabilities in design, UX, video and photography.  We partner with Amazon businesses to delight customers and drive engagement.  And, because we’re a part of Amazon, we are able to use internal insights and metrics to deliver cost-effective results.

As a Senior Creative Director for North America, I currently oversee the design team, launching major branding and marketing initiatives for specific retail categories and programs. The nature of the creative contribution from ACS runs the gamut: on-site graphics, global style guides, promotions, branding, custom photography, video content and site development.

 

VP, Executive Creative Director @ Infuz
:// June 2009 – October 2012

Creative leader devoted to driving innovations and crafting brand narratives that initiate relevant consumer experiences through digital mediums. Responsibilities include new business development, creative team management, and digital strategy. Oversaw all aspects of the creative process and drove strategy and implementation methodologies for B2B and B2C clients.

Project focus includes branding, promotional campaigns, social media strategy, content development, visual design, UX consultation, and integrated campaigns. Clients include Purina Tidy Cats, Energizer, Contegix, Charter Communications, InteliSpend, Outrider, NISC-coop and Reckitt Benckiser.

 

Digital Creative Director @ Momentum Worldwide
:// July 2007 – June 2009

Digital Creative Director dedicated to Anheuser-Busch, Domino’s Pizza, Monsanto and New Balance creative teams. Developed online brand strategy and digital marketing programs for American Express, Busch Gardens, Land Shark Lager, Bud Light, Bud Select, Michelob, Grolsch, and Rolling Rock.

Acted as the Brand and Integrated Creative Director for Domino’s Pizza, overseeing national promotional programs that lived in-store and online.

Recognized as a key leader within the agency to drive digital innovation and strategy. Served as a consultant for senior leadership to develop digital process and agency integration planning across business practices.

 

Interactive Creative Director @ Bandolier Group
:// October 2005 – July 2007

Directed a small creative group and technical resources for online marketing programs and integrated campaigns. Developed partnerships with local and national agencies to sell in work and digital solutions for brands such as Budweiser, Bud Light, Grolsch, American Express Incentive Services, Buck Consultants, Verizon Wireless, UPS, and Micron.

 

Senior Interactive Art Director @ The Zipatoni Company
:// August 2001 – October 2005

Developed online and offline promotional marketing programs for clients such as Maytag, eBay, Motorola, Dreyer’s/Edy’s Ice Cream, Kinko’s, Miller Brewing Co., Bacardi, and Diet Coke. Lead Flash animator and developer on multiple projects for web, CD-ROMs, and video. Responsibilities included design, animation, compositing, copywriting, storyboarding, concepting, and music composition.

 

Art Director @ Ask Jeeves, Inc. / Evergreen Project, Inc. 
:// June 1998 – January 2000

Handled design, front-end development, and Flash animation for online curriculum for elementary schools. Oversaw the design and production for all marketing and collateral materials. Worked with teams composed of educators, writers, developers, and filmmakers to produce a multimedia program featuring videos, online cartoons, and classroom workbooks.

 

EDUCATION

Savannah College of Art and Design
Savannah, GA
BFA, Computer Art; Summa Cum Laude
Concentrations in Interactive Design and Motion Graphics

University of Pennsylvania
Philadelphia, PA
Studied English Literature for 2 years; transferred on

 

AWARDS

Silver ADDY® Award, St. Louis
Catnap Climb Flash Game

Webby Award, Best Home/Welcome
Official Honoree: Genuity.com

Webby Award, Food & Beverage
Official Honoree: RollingRock.com

Gold ADDY® Award, St. Louis
Website, Consumer HTML, Products: RollingRock.com

Gold ADDY® Award, St. Louis
Microsite: Busch Gardens Williamsburg Experience Planner

AIGA St. Louis Design Show
Promoting – Website, www.rollingrock.com
The Rolling Rock Town Gazette

Gold W3 Awards
Domino’s The Dark Knight
Two Categories: Visual Appeal and Food Beverage.

Bronze Promo PRO Award
The Dark Knight Best Loyalty Program or Shopper Rewards 2009

Bronze Promo PRO Award
The Dark Knight Best Premium-Based Promotion

ADDY® Gold [Local] / Silver [Regional]
Domino’s The Dark Knight – Interactive Media, Online Campaign

 

ADDITIONAL SKILLS

  • Team Leadership
  • Agency Management
  • Budgeting
  • Project Management
  • Copywriting
  • Proposal Writing
  • New Business Development
  • Client Relations
  • User Experience Strategy & Design
  • Information Architecture
  • Digital Strategy + Planning
  • Animatics / Prototypes / Storyboards

 

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